Using Social Media to Increase Your Email Sign-Ups
Email marketing has become one of the most effective ways to promote your business and can help your business/blog increase quality leads. This is a perfect way to get your fans into daily email newsletters. Over 90% of people check their emails on a daily basis. After many months and years of testing, I found these to be the most helpful, and hopefully they can help you too.
1) Pinterest: Pinterest is great for increasing your email sign-ups and is very cost-effective. Let’s say you have an e-book you want to give out in exchange for an email address. The first things you do is pin your e-book to your desired board and include a call to action in the description area. Here’s an example of a call to action: “Click here to Download your Free e-book.” When your visitors click your pin, it will direct them to your opt-in page.
2) Pop-up forms on you’re website: This tactic is another great way to get opt-in emails, and can be used through any social media platform. If you are very active on social media, you must be having some visitors to your website. Be sure to have an opt-in form on your website, so when visitors get directed to your website, the first thing they see is an opt in in form. Use free giveaways like a videos series or free books, and this will increase your conversion rate.
3) Facebook: The best way to get opt-ins is by advertising your opt-in page. This has proven to be very effective. Don’t try any get-rich-quick schemes because Facebook will not accept those. Open a budget and always do split testing to see which call to action gets a better conversion.
4) Facebook Tab: This option is easy and free to use. Facebook gives you options to put different tabs, so make sure an email sign-up tab is one of them. To get this option, go to the Facebook search box and type in the email provider. When you find it, click the add app button. Be sure to follow the steps on how to install it. This will increase your opt-in rates.
There are many opt-in plugins that can use if you use WordPress. I use popup domination. It’s easy, and it directs emails to use inbox or email providers like A Weber and Constant Contact. Which of these tips will you start using today? And if you have any more tips, we would like to hear from you.